For anyone thinking of entering the lucrative online dating industry, I would like to give out some free and hopefully useful advice.
The first thing I need to mention is that starting from scratch is a big no. This industry is all about the numbers and numbers are exactly what you are going to need. By which I mean members.
So effectively this limits your options to either making an acquisition or going the white label dating route. But remember, not all white label dating companies are created equal.
Some white label dating companies are essentially software companies. They have created a software platform and have strapped on a database to make it a white label dating service. Others, however, are dating companies. And those companies have built up successful dating businesses and can then offer what is essentially a franchise of their successful business model.
You see the difference now?
So, my advice is, to look at how successful the white label dating provider has been in building up their own dating sites because that will give you a good indicator as to whether they are a software company or dating company. The difference is huge. You can easily check out which sites are getting the most visitors by going to OnlinePersonalsWatch.
I mean you wouldn’t ask Microsoft to help you become a successful novelist would you, just because they created a reasonably good word processing package. No, of course you wouldn’t.
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