Friday 26 February 2010

Looking forward...

I suppose we are in a very fortunate position to have a growing company which is quite simply going from strength to strength, particularly in the current economic climate. This is no accident. We identified an industry with huge growth potential and placed all our efforts into growing our market share and creating one of the most innovative dating software platforms currently available.

Other industries that may be suffering slightly at the moment could really start to bolster their finances by adding some vertical sites to their portfolio including dating sites. This is particularly true if they have an existing online audience which isn’t really monetised.

The dating industry still has so much mileage and will grow well into the next decade and will evolve and re-invent itself as often as it needs to in order to survive.

And that is why NOW is the perfect time to get into this industry. Don’t wait for the day that will never come. Today is the first day of the future.

On another note...
It always amuses me to read the news from our competitors when they announce their ‘latest’ features and improvements and I realise that these features have been ‘standard’ inclusions on our platform since time began. I even read from one competitor that they now ‘validate’ email addresses. One has to worry about the quality of a company’s database if they have been accepting memberships without ‘validating’ email addresses for so long.

 Good to see these companies learning though and running wildly to keep up with the leaders.