Like most industries, the online dating industry experiences seasonal trends. Some of those are very obvious (like Valentine’s day) whilst others are not so obvious, so I’ll share some thoughts with you regarding Christmas and why it is one of the busiest times of the year for online dating.
I suppose, first of all, it’s a good idea for me to point out from the outset that Christmas really is one of the peak times in the dating industry and as such is a great time for you to get started. You can take advantage of the increased volume of singletons looking for love online, whilst also providing them with ‘more choice’ – particularly if you have a specific niche site.
And to make it an even more attractive proposition, the Christmas peak is followed by a New Year peak and then shortly afterwards by a Valentines Day peak.. busy times my friends.
So, why is it so busy? Well, there are no scientific studies that I can access and give you a real answer on. All I can do is to present some theory. It may be down to the change in social activity during the Christmas season. This change will see people socialising more with friends, work colleagues and family. But will gear their Christmas and Boxing Day celebrations around family. For the single population there could be feelings of loneliness or they could simply be reminded that they are single. And there is the obvious fact that more people are at home whilst offices and other workplaces close, in which case may spend more time online.
Whatever the reason, you should keep an eye on these trends and adjust your marketing efforts accordingly. Help the single population to find someone this Christmas by launching your own dating site and giving them more choice and be rewarded for your efforts. You’ll be glad that you did…
No comments:
Post a Comment