Consolidation is the key

As you may have read, EasyDate has just acquired the online dating portfolio of Allegran, which was property of Associated Northcliffe Digital. This strategic move has now rocketed our growth and gives us a very substantial market share in the UK.
It is always worth looking at acquisitions as an excellent way of accelerating your growth. Even if you are a smaller company, looking to grow rapidly, there are always acquisition opportunities out there. It is just a matter of finding them or making sure they find you.
Our most recent acquisition brings the popular LoopyLove, GirlsDateforFree, QuickFlirt, MatureDating.co.uk and DatingforParents into our portfolio.

Do your research

There is no better way to find out about an industry than to speak to the people already working within it.

 The online dating industry has regular events across the world where you will get a chance to hear from industry experts and leaders and get some insight into current trends and future developments.

There are also a few dating industry blogs that can give a bit of insight or at the very least keep you informed of company’s activity in this sector. Of course you will also read my blog regularly, which I hope will provide some useful info.

So what sort of research should you be doing?
You can find out from others within the industry which geographic targeting you should be doing or which niches are performing well. You may be able to identify a gap for yourself in a specific city or country. It is also good to speak to others and find out what hasn’t worked well for them. Learning from the mistakes of others can save you a lot of pain. It is also good just to find out which companies are doing well as this will show you the business models and platforms that are able to perform in the current climate.

All the info you need is out there. It’s just a matter of gathering it together.

You can always give our white label team a call and they will be able to help with some of your research.

Christmas is a good time to start!

Like most industries, the online dating industry experiences seasonal trends. Some of those are very obvious (like Valentine’s day) whilst others are not so obvious, so I’ll share some thoughts with you regarding Christmas and why it is one of the busiest times of the year for online dating.

I suppose, first of all, it’s a good idea for me to point out from the outset that Christmas really is one of the peak times in the dating industry and as such is a great time for you to get started. You can take advantage of the increased volume of singletons looking for love online, whilst also providing them with ‘more choice’ – particularly if you have a specific niche site.

And to make it an even more attractive proposition, the Christmas peak is followed by a New Year peak and then shortly afterwards by a Valentines Day peak.. busy times my friends.

So, why is it so busy? Well, there are no scientific studies that I can access and give you a real answer on. All I can do is to present some theory. It may be down to the change in social activity during the Christmas season. This change will see people socialising more with friends, work colleagues and family. But will gear their Christmas and Boxing Day celebrations around family. For the single population there could be feelings of loneliness or they could simply be reminded that they are single. And there is the obvious fact that more people are at home whilst offices and other workplaces close, in which case may spend more time online.

Whatever the reason, you should keep an eye on these trends and adjust your marketing efforts accordingly. Help the single population to find someone this Christmas by launching your own dating site and giving them more choice and be rewarded for your efforts. You’ll be glad that you did…