The traditional and casual dating audiences have gradually come closer together as many sites that are considered as being casual are accepted into the mainstream. Mostly because this is a better fit for real life and realists have concluded that we do not go out actively looking for a husband or wife as soon as we turn 21.
What we really want is to continue having fun with our friends and at the same time to make new friends and have a lot of fun along the way.
Of course this doesn’t mean that there is no room for traditional dating sites.. actually quite the opposite. They compliment each other very well and because of this reason it could actually be worthwhile creating both a traditional and a casual dating site and use the opportunity to cross promote your sites.
It is generally well known that casual dating sites can provide a higher income, mostly because they can convert better and the Average Revenue Per User can be higher. However, this doesn’t always need to be the case and it is very much dependent upon your source of traffic.
My advice would be to launch both a traditional and casual dating site and cross market them to get increased ARPU. What have you got to lose?
Showing posts with label Niche Dating Sites. Show all posts
Showing posts with label Niche Dating Sites. Show all posts
Tuesday, 6 April 2010
Friday, 26 March 2010
Size doesn’t matter… well most of the time
One of the greatest opportunities you have in the online dating world is the possibility of expanding your service internationally. In many cases this can be a very lucrative venture, particularly if you are able to fill a niche that either doesn’t already exist or is poorly represented in the country you are entering.
Even a small dating site within a specific niche can be very lucrative. So size doesn’t necessarily matter. It can be all about quality instead of quantity. Even just by expanding to the English speaking world you will open up a wealth of new opportunities without the need to concern yourself with language issues or other barriers of entry.
USA, Canada, Australia, New Zealand and Ireland are all very open to online dating and growing almost as well as Europe is. So there are a lot of opportunities to explore niches in these countries.
The opportunities are there. Take them now while the market is still strong.
Even a small dating site within a specific niche can be very lucrative. So size doesn’t necessarily matter. It can be all about quality instead of quantity. Even just by expanding to the English speaking world you will open up a wealth of new opportunities without the need to concern yourself with language issues or other barriers of entry.
USA, Canada, Australia, New Zealand and Ireland are all very open to online dating and growing almost as well as Europe is. So there are a lot of opportunities to explore niches in these countries.
The opportunities are there. Take them now while the market is still strong.
Monday, 30 November 2009
Christmas is a good time to start!
Like most industries, the online dating industry experiences seasonal trends. Some of those are very obvious (like Valentine’s day) whilst others are not so obvious, so I’ll share some thoughts with you regarding Christmas and why it is one of the busiest times of the year for online dating.
I suppose, first of all, it’s a good idea for me to point out from the outset that Christmas really is one of the peak times in the dating industry and as such is a great time for you to get started. You can take advantage of the increased volume of singletons looking for love online, whilst also providing them with ‘more choice’ – particularly if you have a specific niche site.
And to make it an even more attractive proposition, the Christmas peak is followed by a New Year peak and then shortly afterwards by a Valentines Day peak.. busy times my friends.
So, why is it so busy? Well, there are no scientific studies that I can access and give you a real answer on. All I can do is to present some theory. It may be down to the change in social activity during the Christmas season. This change will see people socialising more with friends, work colleagues and family. But will gear their Christmas and Boxing Day celebrations around family. For the single population there could be feelings of loneliness or they could simply be reminded that they are single. And there is the obvious fact that more people are at home whilst offices and other workplaces close, in which case may spend more time online.
Whatever the reason, you should keep an eye on these trends and adjust your marketing efforts accordingly. Help the single population to find someone this Christmas by launching your own dating site and giving them more choice and be rewarded for your efforts. You’ll be glad that you did…
I suppose, first of all, it’s a good idea for me to point out from the outset that Christmas really is one of the peak times in the dating industry and as such is a great time for you to get started. You can take advantage of the increased volume of singletons looking for love online, whilst also providing them with ‘more choice’ – particularly if you have a specific niche site.
And to make it an even more attractive proposition, the Christmas peak is followed by a New Year peak and then shortly afterwards by a Valentines Day peak.. busy times my friends.
So, why is it so busy? Well, there are no scientific studies that I can access and give you a real answer on. All I can do is to present some theory. It may be down to the change in social activity during the Christmas season. This change will see people socialising more with friends, work colleagues and family. But will gear their Christmas and Boxing Day celebrations around family. For the single population there could be feelings of loneliness or they could simply be reminded that they are single. And there is the obvious fact that more people are at home whilst offices and other workplaces close, in which case may spend more time online.
Whatever the reason, you should keep an eye on these trends and adjust your marketing efforts accordingly. Help the single population to find someone this Christmas by launching your own dating site and giving them more choice and be rewarded for your efforts. You’ll be glad that you did…
Tuesday, 24 November 2009
Choosing a Dating Site Niche
The online dating industry has seen a fantastic upsurge in the popularity of niche dating sites and this can only be a good thing. It is good because it provides an increase in the uptake of online dating services and as such benefits the whole industry.
Think about it… a consumer performs a search for a dating site and maybe tags on some terms that show he is interested in finding people in a specific location or who fit into a particular ethnic group. So, when he/she finds a dating site that is geared exactly towards his/her needs then the likeliness of becoming a member is increased dramatically. And so exists the greatest benefit of niche dating sites… high conversion rates.
This is one of the examples that I mentioned in a previous blog, where numbers really matter. In order to fulfil the needs of the average online dater you need to show them as many members as possible who are within the group that he/she has searched for.
With specific niche sites you don’t even need huge visitor numbers to give yourself a reasonable income, because it will just convert like mad.
Geographic niches offer a huge advantage for online daters as they can narrow down their search to people they really are more likely to meet up with. So, for them the benefit is clear. If they live in New York and as such can be confident that they are not going to find members who are a 3 hour flight away, they’ll be happier to use the site, spend time on the site and get in touch with other members. And when that happens… everybody’s a winner.
The same can be said for niches based on ethnic origin or religion. We have seen the traffic rankings within the dating industry, show a great increase in those visiting sites offering such specific groupings. And because these niche markets aren’t saturated, there are a lot of opportunities for new players to enter. Particularly if you already have access to a niche audience who would be highly likely to take up a dating site membership. Strike while the iron’s hot I say.
So if you really do want to take advantage of this growing market, choose your niche(s) according to: your own knowledge (maybe of a specific city/region), your existing traffic or audience, research results (possibly by exploring google trends and identifying high volume long tail search terms).
Will 2010 be the year of the niche? We’re willing to invest in that possibility so you don’t have to. Set up a free niche dating site on our platform and get your share of this rather delicious pie.
Think about it… a consumer performs a search for a dating site and maybe tags on some terms that show he is interested in finding people in a specific location or who fit into a particular ethnic group. So, when he/she finds a dating site that is geared exactly towards his/her needs then the likeliness of becoming a member is increased dramatically. And so exists the greatest benefit of niche dating sites… high conversion rates.
This is one of the examples that I mentioned in a previous blog, where numbers really matter. In order to fulfil the needs of the average online dater you need to show them as many members as possible who are within the group that he/she has searched for.
With specific niche sites you don’t even need huge visitor numbers to give yourself a reasonable income, because it will just convert like mad.
Geographic niches offer a huge advantage for online daters as they can narrow down their search to people they really are more likely to meet up with. So, for them the benefit is clear. If they live in New York and as such can be confident that they are not going to find members who are a 3 hour flight away, they’ll be happier to use the site, spend time on the site and get in touch with other members. And when that happens… everybody’s a winner.
The same can be said for niches based on ethnic origin or religion. We have seen the traffic rankings within the dating industry, show a great increase in those visiting sites offering such specific groupings. And because these niche markets aren’t saturated, there are a lot of opportunities for new players to enter. Particularly if you already have access to a niche audience who would be highly likely to take up a dating site membership. Strike while the iron’s hot I say.
So if you really do want to take advantage of this growing market, choose your niche(s) according to: your own knowledge (maybe of a specific city/region), your existing traffic or audience, research results (possibly by exploring google trends and identifying high volume long tail search terms).
Will 2010 be the year of the niche? We’re willing to invest in that possibility so you don’t have to. Set up a free niche dating site on our platform and get your share of this rather delicious pie.
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