If you are seriously interested in entering the online dating industry then you should visit the next iDate event in Los Angeles and stop for a chat.
The iDate events give you the opportunity to meet others in the industry and understand a bit more about how the industry works and what you need to do to be successful.
There is still so much scope in this industry and there are new sites being launched daily tapping into yet more unfulfilled niches, meaning there are still endless opportunities for newcomers. This is particularly true if you already have an existing source of traffic that you feel you aren’t monetizing to the max.
If you are going to attend, we look forward to seeing you there.
More info on iDate 2010 Beverley Hills can be found at: http://www.idate2009.com/innerpage-la.php.
If you want to pre-arrange a meeting then add a comment to this blog.
Showing posts with label White Label Dating. Show all posts
Showing posts with label White Label Dating. Show all posts
Thursday, 3 June 2010
Wednesday, 12 May 2010
Not all white label dating providers are created equal
If you are really serious about setting up a dating site and you are in the process of comparing the providers offering a white label dating solution, make sure you are armed with all the facts before making your decision.
What size of database do they have?
It is important that the members you bring to your site are able to find people ‘near them’. If they don’t they will leave your site.
- Easy Date has 15 million
Which countries do they operate in?
You will want to consider your expansion options, so make sure your white label dating provider covers other countries so you have the possibility to expand your portfolio.
- Easy Date operates in UK, USA, Canada, Australia, New Zealand, South Africa, India, Spain, Sweden – and continue to expand the countries available to white label partners.
What is their track record like?
Have the white label provider any visible evidence of success either for themselves or for their white label partners? This is important because it will show whether their platform has demonstrated the potential to create a profitable, scalable business.
- There are 7 dating sites in the UK Top 50 (source: Hitwise March 2010) operating on Easy Date’s platform - that’s 14% of the countries most popular dating sites.
Good luck with your venture…
What size of database do they have?
It is important that the members you bring to your site are able to find people ‘near them’. If they don’t they will leave your site.
- Easy Date has 15 million
Which countries do they operate in?
You will want to consider your expansion options, so make sure your white label dating provider covers other countries so you have the possibility to expand your portfolio.
- Easy Date operates in UK, USA, Canada, Australia, New Zealand, South Africa, India, Spain, Sweden – and continue to expand the countries available to white label partners.
What is their track record like?
Have the white label provider any visible evidence of success either for themselves or for their white label partners? This is important because it will show whether their platform has demonstrated the potential to create a profitable, scalable business.
- There are 7 dating sites in the UK Top 50 (source: Hitwise March 2010) operating on Easy Date’s platform - that’s 14% of the countries most popular dating sites.
Good luck with your venture…
Friday, 26 March 2010
Size doesn’t matter… well most of the time
One of the greatest opportunities you have in the online dating world is the possibility of expanding your service internationally. In many cases this can be a very lucrative venture, particularly if you are able to fill a niche that either doesn’t already exist or is poorly represented in the country you are entering.
Even a small dating site within a specific niche can be very lucrative. So size doesn’t necessarily matter. It can be all about quality instead of quantity. Even just by expanding to the English speaking world you will open up a wealth of new opportunities without the need to concern yourself with language issues or other barriers of entry.
USA, Canada, Australia, New Zealand and Ireland are all very open to online dating and growing almost as well as Europe is. So there are a lot of opportunities to explore niches in these countries.
The opportunities are there. Take them now while the market is still strong.
Even a small dating site within a specific niche can be very lucrative. So size doesn’t necessarily matter. It can be all about quality instead of quantity. Even just by expanding to the English speaking world you will open up a wealth of new opportunities without the need to concern yourself with language issues or other barriers of entry.
USA, Canada, Australia, New Zealand and Ireland are all very open to online dating and growing almost as well as Europe is. So there are a lot of opportunities to explore niches in these countries.
The opportunities are there. Take them now while the market is still strong.
Monday, 8 March 2010
Do your research
There is no better way to find out about an industry than to speak to the people already working within it.
The online dating industry has regular events across the world where you will get a chance to hear from industry experts and leaders and get some insight into current trends and future developments.
There are also a few dating industry blogs that can give a bit of insight or at the very least keep you informed of company’s activity in this sector. Of course you will also read my blog regularly, which I hope will provide some useful info.
So what sort of research should you be doing?
You can find out from others within the industry which geographic targeting you should be doing or which niches are performing well. You may be able to identify a gap for yourself in a specific city or country. It is also good to speak to others and find out what hasn’t worked well for them. Learning from the mistakes of others can save you a lot of pain. It is also good just to find out which companies are doing well as this will show you the business models and platforms that are able to perform in the current climate.
All the info you need is out there. It’s just a matter of gathering it together.
You can always give our white label team a call and they will be able to help with some of your research.
The online dating industry has regular events across the world where you will get a chance to hear from industry experts and leaders and get some insight into current trends and future developments.
There are also a few dating industry blogs that can give a bit of insight or at the very least keep you informed of company’s activity in this sector. Of course you will also read my blog regularly, which I hope will provide some useful info.
So what sort of research should you be doing?
You can find out from others within the industry which geographic targeting you should be doing or which niches are performing well. You may be able to identify a gap for yourself in a specific city or country. It is also good to speak to others and find out what hasn’t worked well for them. Learning from the mistakes of others can save you a lot of pain. It is also good just to find out which companies are doing well as this will show you the business models and platforms that are able to perform in the current climate.
All the info you need is out there. It’s just a matter of gathering it together.
You can always give our white label team a call and they will be able to help with some of your research.
Thursday, 14 January 2010
Your Branding.... Really!!
If building a dating site brand is your long term goal then you need to get it right from the beginning. This is about thinking ahead and making sure that you don't come across problems years down the line when you have grown your dating site and maybe want to consider an exit strategy.
Planning is crucial and that involves making sure you are with the correct white label provider. Clearly my opinion will be biased, so I'll just lay out some facts and you will agree or disagree with them. But either way, they are based on experience and knowledge in this industry.
By building a branded site you will expect it to be part of your business and you will want ownership of the customers that have been attracted to your brand in the first place. After all, their loyalty is to you, because they followed the promises you made in your marketing message. So, ownership of your customers is something you will want to ensure.
Your site itself will need real customisation options so that you can truly give it the look and feel of your existing brand identity or match the brand identity you envisaged from the outset. You'll want the level of customisation that can change the overall colour palette as well as the header and footer of the site.
When you launch your branded dating site you will most definitely want to feel that the company hosting and managing your site is one that is here to stay and that they themselves have solid financial grounding and that their business is successful in its own right and not dependent upon maybe a few white label partners for a large percentage of their revenues. What if these larger partners decided to use another provider? What strain would be place on the company’s resources. And how would that affect you?
This is the level of diligence you should put into finding a white label partner to work with you in building your dating brand.
Until the next time… good luck.
Planning is crucial and that involves making sure you are with the correct white label provider. Clearly my opinion will be biased, so I'll just lay out some facts and you will agree or disagree with them. But either way, they are based on experience and knowledge in this industry.
By building a branded site you will expect it to be part of your business and you will want ownership of the customers that have been attracted to your brand in the first place. After all, their loyalty is to you, because they followed the promises you made in your marketing message. So, ownership of your customers is something you will want to ensure.
Your site itself will need real customisation options so that you can truly give it the look and feel of your existing brand identity or match the brand identity you envisaged from the outset. You'll want the level of customisation that can change the overall colour palette as well as the header and footer of the site.
When you launch your branded dating site you will most definitely want to feel that the company hosting and managing your site is one that is here to stay and that they themselves have solid financial grounding and that their business is successful in its own right and not dependent upon maybe a few white label partners for a large percentage of their revenues. What if these larger partners decided to use another provider? What strain would be place on the company’s resources. And how would that affect you?
This is the level of diligence you should put into finding a white label partner to work with you in building your dating brand.
Until the next time… good luck.
Monday, 7 December 2009
Revenue on top of revenue
Having identified through our own dating business that marketing relevant products or services to dating site members is very effective, we decided to offer an ad-serving platform within our white label dating solution.
This gives our white label dating partners the benefit of being able to launch multiple sites and cross market them to their membership.
Let me tell you why that is such a good thing for your business. Mostly because you spend money marketing and bringing traffic to your site only to find that some of your customers will decide it’s not the site for them. That is the way it is. However, by opening different niche dating sites, you will be able to run ads for your other sites in the hope that a percentage of your exiting members may indeed exit towards one of your other sites via the attractive banner you place. Better still, they may join both.
There are other benefits of the ad serving platform. And those relate mostly to extra revenue opportunities. You can promote relevant products and earn commission from sales generated as an affiliate. Or you can simply promote the site itself or specific features and benefits of the site to further encourage that ultimate conversion to sale. However way you use this great addition to our white label service, it is a stunning inclusion in what is now becoming recognised as the best white label dating service currently available.
Of course, it’s easy for me to say that.. so please feel free to check it out for yourself.
This gives our white label dating partners the benefit of being able to launch multiple sites and cross market them to their membership.
Let me tell you why that is such a good thing for your business. Mostly because you spend money marketing and bringing traffic to your site only to find that some of your customers will decide it’s not the site for them. That is the way it is. However, by opening different niche dating sites, you will be able to run ads for your other sites in the hope that a percentage of your exiting members may indeed exit towards one of your other sites via the attractive banner you place. Better still, they may join both.
There are other benefits of the ad serving platform. And those relate mostly to extra revenue opportunities. You can promote relevant products and earn commission from sales generated as an affiliate. Or you can simply promote the site itself or specific features and benefits of the site to further encourage that ultimate conversion to sale. However way you use this great addition to our white label service, it is a stunning inclusion in what is now becoming recognised as the best white label dating service currently available.
Of course, it’s easy for me to say that.. so please feel free to check it out for yourself.
Tuesday, 24 November 2009
Choosing a Dating Site Niche
The online dating industry has seen a fantastic upsurge in the popularity of niche dating sites and this can only be a good thing. It is good because it provides an increase in the uptake of online dating services and as such benefits the whole industry.
Think about it… a consumer performs a search for a dating site and maybe tags on some terms that show he is interested in finding people in a specific location or who fit into a particular ethnic group. So, when he/she finds a dating site that is geared exactly towards his/her needs then the likeliness of becoming a member is increased dramatically. And so exists the greatest benefit of niche dating sites… high conversion rates.
This is one of the examples that I mentioned in a previous blog, where numbers really matter. In order to fulfil the needs of the average online dater you need to show them as many members as possible who are within the group that he/she has searched for.
With specific niche sites you don’t even need huge visitor numbers to give yourself a reasonable income, because it will just convert like mad.
Geographic niches offer a huge advantage for online daters as they can narrow down their search to people they really are more likely to meet up with. So, for them the benefit is clear. If they live in New York and as such can be confident that they are not going to find members who are a 3 hour flight away, they’ll be happier to use the site, spend time on the site and get in touch with other members. And when that happens… everybody’s a winner.
The same can be said for niches based on ethnic origin or religion. We have seen the traffic rankings within the dating industry, show a great increase in those visiting sites offering such specific groupings. And because these niche markets aren’t saturated, there are a lot of opportunities for new players to enter. Particularly if you already have access to a niche audience who would be highly likely to take up a dating site membership. Strike while the iron’s hot I say.
So if you really do want to take advantage of this growing market, choose your niche(s) according to: your own knowledge (maybe of a specific city/region), your existing traffic or audience, research results (possibly by exploring google trends and identifying high volume long tail search terms).
Will 2010 be the year of the niche? We’re willing to invest in that possibility so you don’t have to. Set up a free niche dating site on our platform and get your share of this rather delicious pie.
Think about it… a consumer performs a search for a dating site and maybe tags on some terms that show he is interested in finding people in a specific location or who fit into a particular ethnic group. So, when he/she finds a dating site that is geared exactly towards his/her needs then the likeliness of becoming a member is increased dramatically. And so exists the greatest benefit of niche dating sites… high conversion rates.
This is one of the examples that I mentioned in a previous blog, where numbers really matter. In order to fulfil the needs of the average online dater you need to show them as many members as possible who are within the group that he/she has searched for.
With specific niche sites you don’t even need huge visitor numbers to give yourself a reasonable income, because it will just convert like mad.
Geographic niches offer a huge advantage for online daters as they can narrow down their search to people they really are more likely to meet up with. So, for them the benefit is clear. If they live in New York and as such can be confident that they are not going to find members who are a 3 hour flight away, they’ll be happier to use the site, spend time on the site and get in touch with other members. And when that happens… everybody’s a winner.
The same can be said for niches based on ethnic origin or religion. We have seen the traffic rankings within the dating industry, show a great increase in those visiting sites offering such specific groupings. And because these niche markets aren’t saturated, there are a lot of opportunities for new players to enter. Particularly if you already have access to a niche audience who would be highly likely to take up a dating site membership. Strike while the iron’s hot I say.
So if you really do want to take advantage of this growing market, choose your niche(s) according to: your own knowledge (maybe of a specific city/region), your existing traffic or audience, research results (possibly by exploring google trends and identifying high volume long tail search terms).
Will 2010 be the year of the niche? We’re willing to invest in that possibility so you don’t have to. Set up a free niche dating site on our platform and get your share of this rather delicious pie.
Monday, 23 November 2009
It's a numbers game
The biggest revenue generating dating sites are those with the larger numbers. So the numbers are seriously important to your success in this business. Grow a massive database and your members will be happy in the knowledge that they will be highly likely to find people in their area.
Of course, I just stated the obvious, but always worthwhile to point this out. Why? Because this is one of the reasons our white label platform is the best of its kind. We have got the numbers to make it work for our partners. And we grow those numbers at a rate you just wouldn't believe.
It's so seriously important, particularly if you are looking at launching into a particular niche. Whether that is a geographic niche dating site or any other niche. This is where it becomes so crucial.
I mean... what chance have you got to pull in an empty pub? Unless the bar staff are flirting with you, none.
I'll share my views on niche dating sites in the very near future.
Of course, I just stated the obvious, but always worthwhile to point this out. Why? Because this is one of the reasons our white label platform is the best of its kind. We have got the numbers to make it work for our partners. And we grow those numbers at a rate you just wouldn't believe.
It's so seriously important, particularly if you are looking at launching into a particular niche. Whether that is a geographic niche dating site or any other niche. This is where it becomes so crucial.
I mean... what chance have you got to pull in an empty pub? Unless the bar staff are flirting with you, none.
I'll share my views on niche dating sites in the very near future.
Wednesday, 18 November 2009
Free Dating Site Franchise anyone?
For anyone thinking of entering the lucrative online dating industry, I would like to give out some free and hopefully useful advice.
The first thing I need to mention is that starting from scratch is a big no. This industry is all about the numbers and numbers are exactly what you are going to need. By which I mean members.
So effectively this limits your options to either making an acquisition or going the white label dating route. But remember, not all white label dating companies are created equal.
Some white label dating companies are essentially software companies. They have created a software platform and have strapped on a database to make it a white label dating service. Others, however, are dating companies. And those companies have built up successful dating businesses and can then offer what is essentially a franchise of their successful business model.
You see the difference now?
So, my advice is, to look at how successful the white label dating provider has been in building up their own dating sites because that will give you a good indicator as to whether they are a software company or dating company. The difference is huge. You can easily check out which sites are getting the most visitors by going to OnlinePersonalsWatch.
I mean you wouldn’t ask Microsoft to help you become a successful novelist would you, just because they created a reasonably good word processing package. No, of course you wouldn’t.
The first thing I need to mention is that starting from scratch is a big no. This industry is all about the numbers and numbers are exactly what you are going to need. By which I mean members.
So effectively this limits your options to either making an acquisition or going the white label dating route. But remember, not all white label dating companies are created equal.
Some white label dating companies are essentially software companies. They have created a software platform and have strapped on a database to make it a white label dating service. Others, however, are dating companies. And those companies have built up successful dating businesses and can then offer what is essentially a franchise of their successful business model.
You see the difference now?
So, my advice is, to look at how successful the white label dating provider has been in building up their own dating sites because that will give you a good indicator as to whether they are a software company or dating company. The difference is huge. You can easily check out which sites are getting the most visitors by going to OnlinePersonalsWatch.
I mean you wouldn’t ask Microsoft to help you become a successful novelist would you, just because they created a reasonably good word processing package. No, of course you wouldn’t.
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