Wednesday, 12 May 2010

Not all white label dating providers are created equal

If you are really serious about setting up a dating site and you are in the process of comparing the providers offering a white label dating solution, make sure you are armed with all the facts before making your decision.

 What size of database do they have?

It is important that the members you bring to your site are able to find people ‘near them’. If they don’t they will leave your site.

- Easy Date has 15 million

 Which countries do they operate in?

You will want to consider your expansion options, so make sure your white label dating provider covers other countries so you have the possibility to expand your portfolio.

- Easy Date operates in UK, USA, Canada, Australia, New Zealand, South Africa, India, Spain, Sweden – and continue to expand the countries available to white label partners.

 What is their track record like?

Have the white label provider any visible evidence of success either for themselves or for their white label partners? This is important because it will show whether their platform has demonstrated the potential to create a profitable, scalable business.

- There are 7 dating sites in the UK Top 50 (source: Hitwise March 2010) operating on Easy Date’s platform - that’s 14% of the countries most popular dating sites.

 Good luck with your venture…

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