Do your research

There is no better way to find out about an industry than to speak to the people already working within it.

 The online dating industry has regular events across the world where you will get a chance to hear from industry experts and leaders and get some insight into current trends and future developments.

There are also a few dating industry blogs that can give a bit of insight or at the very least keep you informed of company’s activity in this sector. Of course you will also read my blog regularly, which I hope will provide some useful info.

So what sort of research should you be doing?
You can find out from others within the industry which geographic targeting you should be doing or which niches are performing well. You may be able to identify a gap for yourself in a specific city or country. It is also good to speak to others and find out what hasn’t worked well for them. Learning from the mistakes of others can save you a lot of pain. It is also good just to find out which companies are doing well as this will show you the business models and platforms that are able to perform in the current climate.

All the info you need is out there. It’s just a matter of gathering it together.

You can always give our white label team a call and they will be able to help with some of your research.